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Growing Your Business

Owning and operating a successful business is an amazingly rewarding experience. However, to stay in business long-term, you need to continuously grow your client base. To do so, you should always strive to provide exceptional customer service to your clientele. You can accomplish this task by training your salespeople well. You should also search for effective ways to advertise your business’s product or service offerings. Some wonderful places to advertise your goods or services include newspapers, magazines, your website, and the social media outlets you engage in. On this blog, I hope you will discover smart tips to help you succeed in business.

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Growing Your Business

3 Top Reasons To Print Bookmarks To Promote Your Independent Book

by Claude Medina

Independent authors really must get out there and do a lot of their own marketing. After all, people aren't just sitting and waiting for books from authors they have never been exposed to before. One of the best ways to promote your book is to use a printing service to create bookmarks that feature promotional material for your book. Printed bookmarks are an aesthetically pleasing way to get the word out about your creative achievement.

Reason #1: Bookmarks Are Easy to Figure into Any Promotional Budget

Unlike other book promotional items, bookmarks are very cheap to produce. They can fit into any budget. You can also smart small by placing only a small order of printed bookmarks to start, or you can think big and save money at the same time by placing a bulk order. Either way, it can be easy to fit inexpensive bookmarks into the promotional budget for your budget. You get more bang for your buck with bookmarks, too, which makes it worthy of inclusion in the budget.

Reason #2: Bookmarks Are a Practical, Useful Gift for Readers

A lot of authors spend a lot of money on book swag that readers ultimately dump in trash. After all, how many readers are really going to use a clunky keychain of a book that isn't their favorite? Bookmarks are among the more practical and useful gifts a reader can receive. Since bookmarks will be most often used by people who enjoy reading, your target audience is likely to be most appreciative of the gift, too, and that can keep them coming back to your books.

Reason #3: Bookmarks Are Effective and Flexible as a Marketing Tool

When it comes to marketing tools, few things are as easy and flexible as a bookmark. You may opt to leave bookmarks for people to take for free at the counter of a local café or bookstore that is willing to help independent authors. You can include one in each autographed book you sell. You can also include a bookmark with any letter or other correspondence. If you choose to send holiday cards to your readers, you can even slip in a bookmark as a Christmas present. From giving them to strangers to gifting them to relatives along with book gifts, bookmarks are fun and versatile.

Finally, keep in mind that marketing your book is going to take a lot of hard work, and it requires an investment of both time and money. Bookmarks can be an easy tool that you can use nearly daily to get the word out about your book, and they can delight your readers as they remind them to read your books. Talk to a promo company, like Pittsburgh Mailing Inc , for more help.

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